Welcome to the website of 12 Tónar – record shops – record label

The 12 Tónar shop is known as a friendly place where you can sit down, listen to a wide selection of music on two floors, enjoy free espresso or tea, read magazines and relax. We sometimes have concerts in our shop. Especially on Fridays during the summer when our lovely garden becomes the venue for all kinds of music. In 2006 the 12 Tónar shop in Reykjavik was awarded the prestigious title Shop of the Year by the City of Reykjavik.

12 Tónar is also an independent record label. Our position as a label is unique as we regularly meet with many musicians in our shop. Therefore we are in good contact with emerging talent.

Since 2003 we have released over 50 albums from a variety of musical genres and artists. Some of our releases are being distributed in Europe through Cargo Records Germany, and a number of releases have also been licensed to territories like Japan, US, and Korea.

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Icelandic Airwaves Opening Hours

Check out the opening hours in our shops during the Icelandic Airwaves festivities.

Icelandic Airwaves - Harpa

Check out what 12 Tónar has put together in Harpa Concert Hall during Iceland Airwaves

Icelandic Airwaves - Skólavörðustígur

Check out what 12 Tónar has put together in our store on Skólavörðustígur during Iceland Airwaves

12 Tónar Newsletter

Signing up for our newsletter is the easiest way to keep up with all the news about 12 Tónar plus some news about the music scene in Iceland. You will receive approx. one newsletter/mail from 12 Tónar per month.

We never give your e-mail adress and name away to anyone else. If you wish to unsubscribe the newsletter you find at the bottom of each newsletter a link for unsubscribing. Or send us a e-Mail to newsletter@12tonar.is and we will delete your e-Mail adress and name from our distribution list.

Thank you!


12 Tónar is an independent label and a legendary record shop in the heart of Reykjavík.

Founded in the year 1998 in Reykjavík, 12 Tónar was well received by music lovers from the start.

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© 2010/2011, 12 Tónar, Reykjavík, Iceland