Welcome to the website of 12 Tónar – record shop – record label

The 12 Tónar shop is known as a friendly place where you can sit down, listen to a wide selection of music on two floors, enjoy free espresso, read magazines or browse our juicy collection of rock literature. We sometimes have concerts in our shop. Especially on Fridays during the summer when our lovely garden becomes the venue for all kinds of music. In 2006 the 12 Tónar shop in Reykjavik was awarded the prestigious title Shop of the Year by the City of Reykjavik.

12 Tónar is also an important independent record label. Our position as a label is unique as we regularly meet with many musicians in our shop. Therefore we are in good contact with emerging talent.

Since 2003 we have released more than 70 albums from a variety of musical genres and artists. A number of our releases have been licensed to territories like Japan, US, and Korea.

2013-04-12 13.39.30-1

12 Tónar – 20th Anniversary Merch, Music, Pledge and Patronage

To be able to continue its patronage of Icelandic music 12 Tónar is now looking for the support of its friends and other well-wishers and music lovers, by giving you the opportunity to become a lifetime champion of this cultural centre in Reykjavík. 

12 Tónar will be offering exclusive merchandise in connection with the anniversary, while also releasing for the first time on vinyl one of the great classics of Icelandic music: Hilmar Örn Hilmarsson’s magnificent soundtrack to Friðrik Þór Friðrksson's Oscar nominated film Children of Nature (1991). Long unavailable, this haunting and timeless score had a major influence on the soundworld of Sigur Rós, Jóhannsson and a generation of Icelandic musicians. In addition, 12 Tónar will also be offering a few super rare items from its holdings and private collections.

Support our pledge campaign, here:




12 Tónar is an independent label and a legendary record shop in the heart of Reykjavík.

Founded in the year 1998 in Reykjavík, 12 Tónar was well received by music lovers from the start.

12 Tónar

Skólavörðustíg 15
101 Reykjavík
+354 511 5656


Regular opening hours:

Monday-Saturday 10-18

Sunday 12-18

Opening hours July to mid-September:

Monday-Saturday 10-20

Sunday 12-20.

Social Media

© 2010/2011, 12 Tónar, Reykjavík, Iceland